Copa Mundial

Designed and managed content for local soccer publication covering the 2018 World Cup

Brand Identity, Graphic Design, Pagination, Illustration, Ad Design

My role

Explosive Marketing

Credits/ Team
Paola Parra, Writer, Copy Editor
The Project in detail

Explosive Marketing took over production for the annual soccer magazine, and I was asked to create a new identity for the company's publication branch, El Nuevo Día, as well as a new tone which differentiated the publication from its former owner. ​ Stylesheets and color schemes were used to create a cohesive identity throughout the publication. I also created all the graphics and illustrations to keep the look throughout.

I incorporated custom data visualizations to enhance the content, since the magazine not only took a look at the upcoming world cup, but also included historical content about the teams and the game.