Copa Mundial

Independent Soccer Magazine


Explosive Marketing

My Role

Lead Designer on Brand Identity, Graphic Design, Pagination, Illustration, Lead Ad Design


Paola Parra,

Writer, Copy Editor

About the Project

Explosive Marketing took over production for the annual soccer magazine, and I was asked to create a new identity for the company's publication branch, El Nuevo Día, as well as a new tone which differentiated the publication from its former owner. 

Stylesheets and color schemes were used to create a cohesive identity throughout the publication. I also created all the graphics and illustrations to keep the look throughout.